The DofE works with businesses and brands who want to connect with our diverse audience of young people, parents and carers, and volunteers. We will work with you to understand your marketing objectives and interest in working with the DofE, identifying opportunities that align with your goals.
Our brand licencing model of DofE Recommended Expedition Kit generates over £600,000 per year, which directly supports young people who otherwise could not afford to do their DofE. With over 300,000 young people starting their DofE each year, more than three million website visits, and social media platforms with over 150,000 followers, there are numerous ways for you to raise your brand awareness and engage with our audiences.
We have successfully run marketing campaigns for youth recruitment, leisure and holidays, and product offers. We develop tailored campaign proposals for each partner that incorporate a range of advertising, media, and event options. We would love to work with you to make a positive impact on the next generation. Read below for more details on our marketing partnership options.
Reach our young people and volunteers
Whatever your objectives are, we can create a campaign to reach your target audience. We run marketing, research, and recruitment programmes for key clients across different industries.
Products and licensing
As the UK’s leading youth development charity, our brand is well known and well loved. We work with a small number of partners on ‘DofE recommended’ products and services which raise funds for the charity from every sale.
Discounts and offers
It’s an expensive world out there if you are a teenager, and we want to help them save money where they can. Offer a discount or special buy to our audiences to drive new customers to your products, services or events.
Themed campaigns
Young people aged 14-24 have a range of interests and needs during and after their DofE. Our themed campaigns feature multiple partners and offer the opportunity for businesses to reach a larger audience in a cost-effective, non-exclusive way.
