Brand and Marketing Partnerships

The DofE offers numerous opportunities for businesses and brands to partner with us and connect with our diverse audience of young people, parents and carers, and volunteers. Here’s why to partner with us…

  • Extensive reach: 40% of 14-year-olds in the UK participate in the Bronze DofE Award.
  • Improve social mobility: Support ambitious and motivated young people from all backgrounds who are investing personal and practical skills for the future.
  • Digital engagement: our audiences are aware of brands, products, and causes, and actively engage with those they follow and support.

Our Marketing Partnerships team will work with you to understand your business,  marketing objectives and interest in working with the DofE.  Our partnerships generate funding for the DofE charity so we can support young people to do their DofE, who otherwise could not afford to do it.

With over 300,000 young people starting their DofE each year,  more than 3million web visits, and social platforms with over 50,000 followers there are many ways that you can raise your brand awareness and engage our audiences.

We’d love to work with you to make a positive impact on the next generation. For more details on our marketing partnership options, please select the icons below.

 

Reach our young people and volunteers        Products and licensing       Discounts and offers      Themed campaigns

 

Our Corporate Partnerships team also promotes the DofE brand, building visibility among corporate sponsors and offering various partnership opportunities throughout the year, such as This Is Youth and Beyond the CV. Find out more about them here.

Reach our young people and volunteers

Whatever your objectives are we can create a campaign to reach your target audience.

We have run marketing, research, and recruitment programmes for key clients across different industries.

 

Products and licensing

As the UK’s leading youth development charity our brand is well known and well loved.

We work with small number of partners on ‘DofE recommended’ products and services which raise funds for the charity for every sale.

 

Discounts and offers

It’s an expensive world out there if you are a teenager, and we want to help them save money where they can.

Offer a discount or special buy to our audiences to drive new customers to your products, services or events.

 

 

Themed campaigns 

Young people aged 14-24 have a range of interests and needs when doing, and after, their DofE.

Our themed campaigns feature multiple partners, and offer the opportunity for businesses to reach a larger audience through a cost-effective, non-exclusive way.

 

 

Our young people and supporters remember the DofE, and what it did for them, and by working with us you can not only reach new customers but demonstrate your commitment to developing young people across the UK.

Interested in some of the above, or just want to know more as something feels right? Let’s chat!

Email [email protected] to arrange a call with one of our team. 

GO Outdoors
Recommended Kit Partner

Discover the ultimate DofE kit at JD Outdoors, featuring GO Outdoors, Blacks, Millets, Ultimate Outdoors, and Tiso. As trusted Recommended Retailers, we offer top-quality gear, expert advice, and unbeatable value.

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IBM SkillsBuild
Free online skills courses

Unlock your potential with free online courses for your DofE Skills section! Partnering with IBM SkillsBuild, access 100s of courses and certifications to boost your tech and professional skills – highly valued by employers. Explore AI, design, mindfulness, and more.

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ODEON Cinema Tickets
Exclusive DofE discounted tickets

£8 ODEON tickets to see Deadpool & Wolverine! Enjoy exclusive DofE screenings on Thursday 15 August at 5pm across the UK (exclusions apply). Don’t miss out – tickets are just £8 each (booking fees apply).

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Hi-Tec’s super partnership as The DofE's Recommended Walking Boots is a badge of honour we are extremely proud of.
Our brand and product DNA of lightweight, great value, multi-functional footwear presents the perfect varied collection of functional, waterproof walking boots that are ideal for every environment and challenge faced by a DofE participant during their expedition.
Helen Durant
Hi-Tec