Curious about what it takes to make a brand stand out?

Through practical exercises and real-world scenarios, you’ll explore how campaigns come together, how audiences are understood, and how brands build loyalty.

With group projects and interactive sessions, you’ll develop skills in planning, storytelling, and teamwork, while also exploring the ethical and social considerations of marketing.

This course offers a great introduction to PR, building useful, transferable skills in a lively, engaging setting.

During this course, you will:

– Discover the essentials of marketing and public relations
– Get hands-on experience with real-life campaign planning and execution
– Learn how brands use social media, content creation, and storytelling
– Develop critical thinking and problem-solving skills for strategic marketing
– Work collaboratively in teams and present your ideas with confidence.

Accommodation:
DofE participants must book both the course and accommodation on campus for this to count towards your Gold Award.
Accommodation is booked separately at www.ntu.ac.uk/summeraccommodation
Social Events:
We appoint NTU Student Ambassadors who host social events on Monday and Wednesday evening which must be attended by DofE participants.